the artist that i chose to do research on is Paul Rand. Paul Rand is an amazing illustrator, including other talents. his primary field of work was in graphic design and modern art. Rand lived from August 15, 1914 to November 26, 1996. Many consider Rand to be the 'father' of American modern graphic design and well known from his IBM logo design. Rand's talents started to gain popular interest during the 1950's, and continue to live on to this day. the themes and concepts Rand is well kmow for working with is corporate logo designs, including other mediums as a painter, lecturer, industrial designer, and advertising artist. Rand's inspirations came primarily from what he observed in our country, the usa. Rand's boundless limits to where his imagination thrived was what other graphic designers, artists, and others strive to achieve on a daily basis. Rand was also very interested in producing books of theory to illuminate his philosophies. His influences were boundless, using pop-art along with the modernist philosophies. His objective in every aspect of being an artist was to defamiliarize the ordinary.