reneepsu120

Okay..for the postcard assignment I found that Kate's examples on her process, helped me tremendously. I started with writing down main themes and colors of Paul Rands designs. After that, I took my notes and began sketching some rough ideas, anything that came to mind....really.

the artist that i chose to do research on is Paul Rand. Paul Rand is an amazing illustrator, including other talents. his primary field of work was in graphic design and modern art. Rand lived from August 15, 1914 to November 26, 1996. Many consider Rand to be the 'father' of American modern graphic design and well known from his IBM logo design. Rand's talents started to gain popular interest during the 1950's, and continue to live on to this day. the themes and concepts Rand is well kmow for working with is corporate logo designs, including other mediums as a painter, lecturer, industrial designer, and advertising artist. Rand's inspirations came primarily from what he observed in our country, the usa. Rand's boundless limits to where his imagination thrived was what other graphic designers, artists, and others strive to achieve on a daily basis. Rand was also very interested in producing books of theory to illuminate his philosophies. His influences were boundless, using pop-art along with the modernist philosophies. His objective in every aspect of being an artist was to defamiliarize the ordinary.

Tutorial on the article

My thoughts on the handout we received on Thursday are that there are many ways to interpret the trends and their rapid growth within the art realm and patterns. Sometimes we find, with the coming of new and better ideas, that change is difficult to swallow. I remember watching my dad-who I believe to be one of the most talented commercial artists ever-work tediously, with airbrush in one hand and sharp exacto blade in the other. There is something unique about those who have the patience to work weeks or even months on one job until it was perfect. Somehow, the process of trial and error, along with massive amounts of patience, allows(more like feeds, really!) yours talents to be defined, redefined, and then refined.
By all accounts, I agree with the thoughts of the author, Jim Datz, without the balance of these processes(as for primarily computer generated) you loose out on true growth. Jim Datz does not state in the end, whether there will be respect lost or gained for artists/designers creating today's patterns. However, I got the impression from his tone, that in the end, all you have is images and quiet possibly a bunch of 'artists' lacking great substance and soul.
Sincerely,
Renee

Weekend Image Upload Scavenger Hung

I absolutely love the colors that the artist used in this image. They are vibrant. the placement of the images' shapes are thoughtfully 'thrown' into place. It provides diversity.

This one is pretty good. Even though the text is difficult to read at first. I love the geometric design of the layout. I think that the 2 dimensional heading could be tweaked, in order to better compliment the rest of the image.